A colleague newsagent sent me this photo showing the collateral they received from Bauer pitching the premium Classic Cookies cookbook at $5.00 when purchased with another item. Their merchandiser provided the material.
The problem is that Bauer has not been consistent in pitching this to newsagents – I’ve heard of many who received no such collateral.
The other problem is that Bauer did not set this promotion up with the newsagency soft are companies. It would have been easy enough to do had the company wanted to enforce the benefit.
This promotion looks like it has been poorly managed – unless there is communication and marketing collateral I am missing.