Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Okay so the Classic Cookies cookbook is not really $5

Mark Fletcher
July 23rd, 2014 · 1 Comment

awwclassiccookiesA colleague newsagent sent me this photo showing the collateral they received from Bauer pitching the  premium Classic Cookies cookbook at $5.00 when purchased with another item. Their merchandiser provided the material.

The problem is that Bauer has not been consistent in pitching this to newsagents – I’ve heard of many who received no such collateral.

The other problem is that Bauer did not set this promotion up with the newsagency soft are companies. It would have been easy enough to do had the company wanted to enforce the benefit.

This promotion looks like it has been poorly managed – unless there is communication and marketing collateral I am missing.

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Category: magazines · Newsagency challenges · Newsagency management

1 response so far ↓

  • 1 Judy // Jul 23, 2014 at 10:44 AM

    no cakes & slices cookbook. no POS. just the $5 classic cookbook received here. so – do they want us to sell it or return it? what a wasted exercise!

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