Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A good small brand for kids

Mark Fletcher
July 24th, 2014 · No Comments

itngThe In The Night Garden plush range is a nice counter offer parents like to see in the toy / plush range. It’s a rand they trust thanks to an international TV show that ended a few years ago but still attracts interest.

One thing I’ve learned about plush is that it’s not a fixed department – lost of evolution responding to trends. It’s also a broad appeal department serving shoppers of all ages buying for all ages.


Category: Plush

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