The calendar commemorating the Centenary of ANZAC is popular with shoppers even though we are a year away from the commemoration. We are it out and on display as part of a Father’s Day calendar pitch. While calendars are popular for father’s Day, this ANZAC calendar is attracting new shoppers to the category very early into the2015 calendar season.
Placed at the front of the newsagency I have noticed shoppers stopping at to take a look at it. This tells me the calendar has the potential to find new shopper traffic for us.