The double width bag from Bauer promoting Mother & Baby is packed with some terrific items. However, and it’s a big however, it’s difficult to display. I visited three newsagencies this afternoon, one had it behind the counter as they didn’t know where they could place it, one had it shoved behind newspapers and the other had it on the floor in front of baby titles.
It would have been helpful to have a floor display unit. This is what a supermarket would have required with a similar pitch.
The other issue is that the front promotes The Australian Women’s Weekly – but this title is not in the bag. What’s with that?