Australian Newsagency Blog

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Bauer showbag a challenge to display and sell

Mark Fletcher
July 25th, 2014 · 3 Comments

awwgoodiesThe double width bag from Bauer promoting Mother & Baby is packed with some terrific items. However, and it’s a big however, it’s difficult to display. I visited three newsagencies this afternoon, one had it behind the counter as they didn’t know where they could place it, one had it shoved behind newspapers and the other had it on the floor in front of baby titles.

It would have been helpful to have a floor display unit. This is what a supermarket would have required with a similar pitch.

The other issue is that the front promotes The Australian Women’s Weekly – but this title is not in the bag. What’s with that?

3 likes

Category: magazines

3 responses so far ↓

  • 1 Allan Wickham // Jul 25, 2014 at 7:10 AM

    It took me all morning to find a place to put this.
    Ended up using some slat wall space near the baby mags but not quite close enough for my liking. Will be interesting to see if it sells.

    0 likes

  • 2 Carmen // Jul 25, 2014 at 7:21 AM

    It promotes AWW because a free AWW cookbook is included in the package.
    Makes sense to me Mark.

    1 likes

  • 3 Mark Fletcher // Jul 25, 2014 at 7:31 AM

    I guess Carmen but I know some customers will ask for their copy of AWW.

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