Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Cool promotion of a newspaper at the counter

Mark Fletcher
July 28th, 2014 · 4 Comments

papercounterI like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or more)  I am sure plenty could be encouraged to try this to drive single copy sales.

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Category: Newspapers

4 responses so far ↓

  • 1 Amanda // Jul 29, 2014 at 6:52 AM

    That horse has bolted Mark…… We used to get 25% !!!

    You posted several articles in the past few years saying you were comfortable with not getting the full 25% as a non-specialist retailer…. Why the change in tune??? I am confused!

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  • 2 Mark Fletcher // Jul 29, 2014 at 7:00 AM

    Don’t be confused Amanda. No change in position. I’m happy with what I get for where I put it. To have newspapers at the counter is a different story though.

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  • 3 Cris // Jul 29, 2014 at 4:31 PM

    Hi Mark,
    It is worth noting that the NZ market is dominated by 3 papers, the NZ Herald, The Dominion and the Christchurch Press. Margin is 5%(convenience anyway) from the distributor(who is not a retailer). On the plus side you only stock one, not all three. So the resulting space requirement is far less and stock turns are far greater.

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  • 4 Mark Fletcher // Jul 29, 2014 at 5:41 PM

    Thanks Chris. Fascinating re the margin. We should stop complaining.

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