I like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or more) I am sure plenty could be encouraged to try this to drive single copy sales.
Cool promotion of a newspaper at the counter
July 28th, 2014 · 4 Comments