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Inexpensive NZ lottery corporate image requirements for retailers

Mark Fletcher
July 28th, 2014 · 3 Comments

nzlottoClick on the image to see in detail what NZ lottery retailers are required to install in terms of a fit out and external marketing.

Externally, there is stick on signage and inside, there is inexpensive signage at the sales locations.

One retailer I spoke with today said they spent less than $3.000 on their corporate image.

2 likes

Category: Lotteries

3 responses so far ↓

  • 1 Brendan // Aug 1, 2014 at 10:50 AM

    A thought I had yesterday, we have customers on a daily basis wanting to check or buy lotto products from us and we are NOT a lotto outlet. We have no lotto signage, equipment or advertising of any kind so……………how important is an expensive fit out to lotto customers???

    0 likes

  • 2 Brendan // Aug 1, 2014 at 10:54 AM

    Just as I hit the send button a customer asked “do you do tattslotto” ……….

    0 likes

  • 3 Jessie // Aug 1, 2014 at 2:08 PM

    Brendan, I absolutely agree, today I have had 3 people come in for stamps:
    Customer 1 “Do you have stamps?”
    Me “No sorry there is a post office on the corner”
    Customer 1 “Oh I didnt even know we had a post office here”

    Customer 2 “I’ll have a 70c stamp”
    Me ” I don’t sell stamps sorry but there is a post office on the corner.”
    Customer 2 “Aren’t you a newsagent, all newsagents sell stamps.”

    Customer 3 “Can I have an international stamp”
    Me ” I’m sorry I don’t sell stamps but there is a post office on the corner”
    Customer 3 “I thought this was the post office”

    Most people dont pay any attention to whats around them and the biggest sign in the world wont help.

    4 likes

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