Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent signage helps capture your shopper

Mark Fletcher
July 29th, 2014 · No Comments

craftI love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store.

I watched as shoppers were drawn down to this display, at the back of the store. The sign worked.

We compete with this business but they are far ahead with their in-store messaging. It’s ¬†finely tuned¬†to their typical shopper. Brilliant!


Category: visual merchandising

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