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More on Zoo oversupply by Bauer Media

Mark Fletcher
July 30th, 2014 · 10 Comments

Check out the email from the allocations experts at Bauer. Having received 3 copies of Zoo this week and selling 1, the Bauer Sales Based Replenishment program (system / person) decided we needed more:

Thank you for sending your sales data.

Based on the information you have provided, we have raised an extra order on your behalf.

This order will be delivered to you on the next available delivery day.

Outlined below is a list of what the order will contain.

Your reference number for this transaction is XXXXXX.

Bipad Issue Code Title Quantity Ordered Quantity Supplied Status Notes
01021 1432 ZOO WEEKLY 2 2 Confirmed
01961 1431 NW 3 3 Confirmed

This is not justified sales based replenishment.


Category: Magazine oversupply

10 responses so far ↓

  • 1 Bill W // Jul 31, 2014 at 6:34 PM

    Mark, this happens all the time with this title. One week I’ll get 1 copy (rolled up looking like crap), sell it and get 3 on SBR??
    I got so annoyed I increase my allocation so I wouldn’t get any SBR, after 1 week it’s reduced again and the same happens.
    Last week I received 6 @ $4.95 retail, this week 2 @ $2.95 retail.
    The amount of exta’s recently has increased beyond a joke. The World Cup had finished and I keep getting collector cards and stickers.
    AFL cards, 3 orders in 3 weeks, 2 ctns, then 3 then 4. Based on July sales I have enough to last til Xmas.
    It’s time we were paid a fee for every copy sent to us. Then thing would change.


  • 2 Mark Fletcher // Jul 31, 2014 at 7:48 PM

    Bill I share your frustration.


  • 3 Peter // Jul 31, 2014 at 9:09 PM

    Mark ,
    try sub agent allocation when you suspect SBR is going to save the world.,


  • 4 Gary // Aug 1, 2014 at 3:26 PM

    SBR should only apply to monthly titles and not at the expense of a low initial supply.

    As it stands, its rarely helpful. I order all the extras i want myself.


  • 5 shaun // Aug 1, 2014 at 7:07 PM

    Bill w commission for sales and a handling fee for all unsold mags


  • 6 Mark Fletcher // Aug 1, 2014 at 7:58 PM

    I’m going to dig out the magazine supply KPIs I put on here many years ago. No progress whatsoever.


  • 7 shauns // Aug 7, 2014 at 7:19 AM

    Mass over supply eg from out mates at Network
    2 return2
    2 return 2
    3 return 3
    today I receive 9 WTF


  • 8 Jeff // Aug 7, 2014 at 7:22 AM

    It might be time to terminate the contract given how unmanageable it has become.


  • 9 Keith // Aug 7, 2014 at 7:30 AM

    Maybe some of us organise a picket at the Connections piss up in Sydney next week.


  • 10 shauns // Aug 7, 2014 at 7:52 AM

    If I was able to get to Sydney I wouldn’t be standing outside with a picket I would be drinking all the free drinks 😉


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