Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Terrific visual merchandising in Coles

Mark Fletcher
July 30th, 2014 · 3 Comments

colesvmThis display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they have the space for the display. In fact, it’s good use of dead space toward the rear of the store.

Click on the image for a larger version.


Category: visual merchandising

3 responses so far ↓

  • 1 Lance // Jul 30, 2014 at 8:59 PM

    I wonder what it cost CCA to have that huge in place.


  • 2 Dim // Sep 13, 2014 at 5:29 PM

    Where is this Mark?


  • 3 Mark Fletcher // Sep 13, 2014 at 8:42 PM

    This was in their Richmond Victoria store.


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