Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Does your poo stink?

Mark Fletcher
August 1st, 2014 · 4 Comments

pooSometimes a direct approach works best. That’s what we are trying our front of store display of Poo Pourri.

The headline, Does Your Poo Stink? shocked when I first saw it. Now I realise our team member who created it did so for attention-grabbing value.

The goal of the headline is to get people to see the video – the video I posted yesterday which pitches the product in a humorous way.

I also like the display and the headline as it has us playing outside what shoppers would consider is traditional for a newsagency.

6 likes

Category: Newsagency management · newsagency marketing

4 responses so far ↓

  • 1 Brendan // Aug 1, 2014 at 9:09 AM

    It tidies up the power lead too. Makes it less obvious.

    0 likes

  • 2 Brendan // Aug 1, 2014 at 10:53 AM

    Just as I hit the send button a customer asked “do you do tattslotto” ……….

    0 likes

  • 3 Brendan // Aug 1, 2014 at 10:55 AM

    Woooops wrong post

    0 likes

  • 4 allan wickham // Aug 2, 2014 at 5:48 AM

    I had a customer congratulate me yesterday for being brave enough to stock the “poo Pourri”. After seeing it on Sunrise she doubted that anybody would actually stock it…..it`s been a lot of fun to have in store.

    2 likes

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