When using Facebook for your business, use it with care and in a way that respects the kind of conversations you have with customers in your shop and across the counter. Be relaxed, have fun and engage with your customers without trying too hard to sell to them.
If you want to bring products to the attention of customers to get them to purchase, don’t say now in stock or come here and buy this, engage with them creatively and in a way that seeks their opinion.
If you have an item offered in multiple colours – ask which they like. If you offer a product that has to be assembled, make a video and show you doing it. If you see a story in the paper that collects with a local issue, write about it.
On Facebook and Twitter talk with your customers as if they are in front of you. This will build your followers and enhance trust in you.