Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting magazines and newspapers

Mark Fletcher
August 2nd, 2014 · 2 Comments

nexusmagspromoHere’s how we are promoting the Pacific Magazines Win a $5,000 Shopping Spree with newspapers in another newsagency this week. The two stands are on our dance floor in front of the counter – further forward than newspapers are usually.

From replenishment we know for sure that the magazine floor display unit is working. I am sure some purchases of magazines are on impulse by people coming in for a newspaper.

3 likes

Category: magazines · Tactical display

2 responses so far ↓

  • 1 John Fitzpatrick // Aug 2, 2014 at 6:24 PM

    Mark,

    Great looking display – once again we see how Magazine Distributors have no idea how to handle or communicate with large Distribution Newsagents – I have 2 subbies this would work in.
    I’m sure Editors (who live or die on audit numbers) would receive a bounce in sales if they demanded their Distributors (NW, G&G & IPS), engaged with Distribution Newsagents.

    Thanks for the great pictures

    Regards

    John

    0 likes

  • 2 Mark Fletcher // Aug 2, 2014 at 9:03 PM

    You’re welcome John. Big retailers would have access to this collateral through the PacMags Nexus program. Through that they target the top 1,000.

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