Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: create your own season

Mark Fletcher
August 3rd, 2014 · 2 Comments

marshmallowseasonI had never heard of Marshmallow & Coconut Season and I can’t find anything about it online – except for the season declared (and owned) by Haigh’s Chocolates in a brilliant marketing move.

They promote it in-store with A3 posters.

You can declare your own season around which you can create your own events relevant to what you sell – through which you can engage with your community.

Just as Haigh’s have done brilliantly for their deliciously tasty (yes I tried it) Rocky Road, you can give a product or a range of products a push with¬†marketing you create specifically for the purpose.

While there are plenty of seasons around which we already drive terrific results and other smaller seasons around which we could achieve more, there are one-off seasons we can make up for our own businesses, seasons we can own and through which we can build our business profile and sales.

I love what Haigh’s have dome with Marshmallow & Coconut Season¬†not only because it promotes a terrific product but because it gives the product time in the spotlight and in front of people who might otherwise have missed it.

Now before you say you don;t have the month to do this. If you can print A3 posters you can do this. Have a crack and HAVE SOME FUN!

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Category: marketing · marketing tip · newsagency marketing

2 responses so far ↓

  • 1 Steve B // Aug 3, 2014 at 11:18 AM

    Thanks for the tip re the rocky road Mark – my wife is on to it. The seasonal marketing tip is a better one than Haigh’s Chocolates even though it’s not as yummy. Thanks for keeping us thinking.

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  • 2 Mark Fletcher // Aug 3, 2014 at 2:23 PM

    You’re welcome Steve. Anything to break us free from our past.

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