The donuts are soap. Left in the retail packaging they look good. Taken out and placed on a tray they look stunning. I’d expect a tray of donuts out on display like in the photo would sell far more product that boxes of the products on display.
Visual merchandising experience in the traditional newsagency has mainly been with magazine displays. What a modern newsagency sells today requires smarter and more creative engagement. Indeed, this is essential as we grow our gift, toy, plush, jewellery, fashion and other higher margin category sales.