Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Showing to sell

Mark Fletcher
August 4th, 2014 · No Comments

donutvmI love this photo I took at the Home and Giving Fair at the show grounds in Melbourne yesterday as it is a reminder of the value of showing off a good product.

The donuts are soap. Left in the retail packaging they look good. Taken out and placed on a tray they look stunning. I’d expect a tray of donuts out on display like in the photo would sell far more product that boxes of the products on display.

Visual merchandising experience in the traditional newsagency has mainly been with magazine displays. What a modern newsagency sells today requires smarter and more creative engagement. Indeed, this is essential as we grow our gift, toy, plush, jewellery, fashion and other higher margin category sales.

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Category: visual merchandising

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