Australian Newsagency Blog

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Information can be more valuable than a discount

Mark Fletcher
August 5th, 2014 · 2 Comments

snakeInformation is key to being able to sell products. Indeed, information can help us generate more money in the bank than a discount off invoice when purchasing a product.

By that I mean: a discount is only valuable when you sell an item and information is what can help you sell an item.

Take this snake. I have found out from the supplier – Wild Republic – that it sells well in garden centres for people wanting to put in their garden. I’d only ever thought of it as a toy. Now I see it as more than that. I have new customers I can pitch it to. Plus I have new visual merchandising ideas.

While I can buy the snake at a terrific discount off invoice, it is the information about the other customers for the snake that is of more use for me as this is what will see a greater financial contribution to the business from sales of the snakes.

4 likes

Category: Gifts · retail

2 responses so far ↓

  • 1 h // Aug 5, 2014 at 10:12 AM

    Like it.
    How’s this one. I stock a five year diary, only sell a couple a year, but the gentleman who purchased one a few weeks ago was thrilled because he’s a sports coach and he wanted to record sports injuries in it – so he needed to cover more than just one year. and have his notes available for the future.

    0 likes

  • 2 Mark Fletcher // Aug 5, 2014 at 10:39 AM

    I sold a five year diary to someone once and thought good on them for being so optimistic.

    1 likes

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