Information is key to being able to sell products. Indeed, information can help us generate more money in the bank than a discount off invoice when purchasing a product.
By that I mean: a discount is only valuable when you sell an item and information is what can help you sell an item.
Take this snake. I have found out from the supplier – Wild Republic – that it sells well in garden centres for people wanting to put in their garden. I’d only ever thought of it as a toy. Now I see it as more than that. I have new customers I can pitch it to. Plus I have new visual merchandising ideas.
While I can buy the snake at a terrific discount off invoice, it is the information about the other customers for the snake that is of more use for me as this is what will see a greater financial contribution to the business from sales of the snakes.
Like it.
How’s this one. I stock a five year diary, only sell a couple a year, but the gentleman who purchased one a few weeks ago was thrilled because he’s a sports coach and he wanted to record sports injuries in it – so he needed to cover more than just one year. and have his notes available for the future.
I sold a five year diary to someone once and thought good on them for being so optimistic.