Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Placement drives magazine sales

Mark Fletcher
August 7th, 2014 · No Comments

magswwopWe have placed the one-shot – The Complete Illustrated History of World War 1 – next to People’s Friend as both appeal to the same customer. I am confident of getting impulse purchases of the WW1 title by People’s Friend customers.

Simple moves like this ware another way we can drive magazine sales. Supermarket staff would never take this type of initiative – unless they are reading this and have both titles in-store.


Category: magazines

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