I had a some spare time at the T3 terminal of Sydney Airport yesterday mid morning and counted almost twice as many copies of The Australian newspaper available for free than total copies of the Australian Financial Review, the Daily Telegraph and the Sydney Morning Herald.
While the photo shows one of of several locations of papers in the Qantas Club lounge, it was at the boarding gates where there was a huge difference.
I don’t get why they have so many newspapers being given away. I often see people take a paper, quickly scan it and then bin it. Is that a sale? If I was an advertiser relying on circulation data I’d hope not.