Australian Newsagency Blog

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Terrific Bauer promotion exclusive to Woolworths

Mark Fletcher
August 9th, 2014 · 2 Comments

wwbauerpromoBauer Media is running another exclusive promotion in Woolworths. Over 28 days they are giving away a 28 Samsung TVs, one a day for the competition running period.

The total prize pool as noted in the rules is $83,972.00.

This is a lucrative competition to run in a single retail channel. Woolworths would have to be happy with the value it pitches to their customers.

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Category: magazines

2 responses so far ↓

  • 1 david sanders // Aug 9, 2014 at 8:29 AM

    why aren’t newsagencies being invited to participate or included??? is it because woolies is paying for the prmo??

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  • 2 Mark Fletcher // Aug 9, 2014 at 9:06 AM

    David I often see different promotions in different channels but the major publishers. This one stands out because of the significant prize value and the considerable space devoted in-store. I doubt that Woolworths is providing any funding whatsoever.

    At the Connections conference this coming week Bauer will talk up their reader rewards app. From what I am told they will not release and data to prove actual engagement nor will they announce specifically what they have spent on it.

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