Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: embrace local artists

Mark Fletcher
August 10th, 2014 · No Comments

This is a marketing tip for a high street newsagency, a business with a footpath in front. Invite a local artist or local artists to create a locally themed footpath mural.

Plan in advance: get Council permission, send out flyers and turn the creation of the meal into an event. If getting an artist is a challenge, try the local school.

The goal is to create activity in front of your shop, show your sport for local artists and have fun. It makes your newsagent relevant to those who care about the local community.

The local newspaper and radio station should pick up on the event, especially with the art being of a local feature or event.

I am not suggesting you try and fur this into a commercial event as that should happen naturally with traffic generated. Sometimes, the most commercially effective events are those you do not set out to be commercial events.

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Category: marketing · marketing tip · newsagency marketing

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