Several newsagents have told me customers are sad at ripping the Robin Williams photo on the from page of the newspaper to get the coupon the Attenborough DVD. It’s unfortunate placement of the coupon. Here is WA today it’s not an issue for The West Australian with no promotion running.
We don’t tear coupons out, we stamp them with the store stamp to show they have been used. EXCEPT when they bury the coupon halfway through the paper which takes too long to look for.
In the Herald Sun the coupon is not on the back of the photo.