Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Poor label placement can hinder magazine sales

Mark Fletcher
August 13th, 2014 · 2 Comments

magsbadlabelI was helping a newsagent to boost magazine sales recently and trained them on label placement. They were putting labels on titles they did not need to label and they were placing the labels without care. Placing a label over the title masthead – as in the example in the photo – can make it hard for a shopper to understand the title. What are rĂ©es anyway?

1 likes

Category: magazines · Management tip

2 responses so far ↓

  • 1 Brendan // Aug 13, 2014 at 10:37 AM

    I would have placed the label (and Towers is less intrusive anyway) immediately under the W in Womens. Just takes a fraction of a second longer to place a label in a better position.

    0 likes

  • 2 June // Aug 13, 2014 at 3:07 PM

    We have a title called BRIDES OF ADELAIDE and a customer pointed out to
    me today that it was called RIDES OF ADELAIDE as the sticker was over the B.
    It was getting some inappropriate attention??????

    2 likes

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