I was helping a newsagent to boost magazine sales recently and trained them on label placement. They were putting labels on titles they did not need to label and they were placing the labels without care. Placing a label over the title masthead – as in the example in the photo – can make it hard for a shopper to understand the title. What are rées anyway?
I would have placed the label (and Towers is less intrusive anyway) immediately under the W in Womens. Just takes a fraction of a second longer to place a label in a better position.
We have a title called BRIDES OF ADELAIDE and a customer pointed out to
me today that it was called RIDES OF ADELAIDE as the sticker was over the B.
It was getting some inappropriate attention??????