The live Peppa Pig show touring Australia is generating excellent interest and giving us plenty of opportunities for selling the Hallmark Peppa Pig cards and the Peppa Pig licenced gifts, plush and other products we have access to.
This is a mega brand that fits nicely within newsagency businesses. It’s important we are aware of the touring schedule for the show as this will attract media attention and this is what we can leverage into sales across our counter – if we promote the Peppa Pig brand appropriately in-store.
Peppa Pig is an excellent example of the importance of being on the front foot – getting out there and telling our customers and prospective customers in our catchment area that we are their local Peppa Pig outlet.
Footnote: make sure Peppa Pig related magazines are part of your Peppa Pig story.