The photo shows how the latest issue of InStyle magazine looked in a newsagency I saw earlier this week. The gift with the title makes the offer look trashy when you place the usual volume of stock in a pocket. It’s hard to know the alternative that would drive sales as a good gift does. I think in this instance the gift is too big to stick on or in a magazine for the retailer to easily manage.
InStyle challenging to display
August 16th, 2014 · 4 Comments