Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Presentation is everything in retail

Mark Fletcher
August 16th, 2014 · No Comments

presentationI love this display of fresh fruit in front of the sandwich bar at a cafe I was in earlier this week. It’s different to a¬†usual sandwich display. Take the fruit away and you have a sandwich display. Add the fruit and your attention is grabbed by colour and freshness.

This terrific example of retail theatre underscores how presentation is everything in retail. Instead of an everyday sandwich display this retailer is telling a more compelling story.



Category: retail · visual merchandising

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