Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Superheroes are in

Mark Fletcher
August 16th, 2014 · 4 Comments

superheroesWe are having terrific success with superhero themed products from plush to figurines to cards to pillows. The male-skewed superheroes such as Superman, Batman and Spiderman are particularly popular for us.

What works especially well is placement in locations to interrupt destination shopping. This drives impulse purchases.

Leveraging popular superheroes has been a terrific way to grow plush and toy sales for us.

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Category: Gifts

4 responses so far ↓

  • 1 david sanders // Aug 16, 2014 at 6:53 AM

    Hi Mark,
    Who supplies the Spuddy Superheroes?

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  • 2 Mark Fletcher // Aug 16, 2014 at 8:20 AM

    David they’re from Landmark. While they are a newsXpress supplier they do sell to others at a regular wholesale price.

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  • 3 shauns // Aug 16, 2014 at 8:25 AM

    plug :)

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  • 4 Mark Fletcher // Aug 16, 2014 at 8:35 AM

    I guess Shaun. The challenge is some suppliers who do not usually deal with newsagents may deal through a group. This is why I’d mention it.

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