Comparing buy prices with a newsagent recently we discovered two different wholesale prices for the same item. The comparison came about because they said a supplier gave them 15% off wholesale while I am getting 10% off wholesale for the same item.
I pay $10.80 at a 10% discount off wholesale while the other newsagent pays $11.22 after a 15% discount. Both prices are ex GST as the wholesale is ex GST.
The 15% is off an inflated wholesale. I’d say its is inflated to enable them to be told they are getting 15% discount.
This is no discount at all.
Where you are offered a discount, make sure it is off a verifiable (preferably published) wholesale price that applies to everyone. A discount off an inflated wholesale price does not help your business.
Footnote: beware of those who argue against this as they could use smoke and mirrors to defend you being charged more in real terms.