Australian Newsagency Blog

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Keeping magazine oversupply survey open

Mark Fletcher
August 19th, 2014 · 4 Comments

I am keeping the survey for you to record details of magazine oversupply open for a while. List specific details, by title, details of recent oversupply experiences. Data needs to be  in a specific format with one line per title. Here’s he survey link: You can response more than once if you have more oversupply experiences.


Category: Magazine oversupply · magazines

4 responses so far ↓

  • 1 Bill W // Aug 19, 2014 at 8:33 PM

    Mark, the issue that needs to be addressed in conjunction with over supply is the number of titles being distributed in what I’ll call the “tail”
    The number of titles received is every increasing. where the average sale is less than 2, and the maximum sale is less than 3-4, yet we receive allocations of 400% to 600% of the maximum sale.
    I don’t won’t to delete these titles, but I should be able to range and sell them quickly and move on. Just because I consistently sell 1 of something to the same customer, normally within days of the on-sale date, I don’t need to range 4 more for 3 months because someone else might won’t one once in a blue moon.


  • 2 Mark Fletcher // Aug 19, 2014 at 9:15 PM

    Bill this is where the ACCC lets us down. I’m with you – I am happy to sell out of a title. The supply model we are required to endure says selling out is not acceptable. It’s dumb.


  • 3 andy // Aug 25, 2014 at 8:32 AM

    Hi Mark today we have had an increase of zoo from 5 to 20 a reissue of top gear and street machine when we have plenty of stock and also world of knowledge from 2 to 20 anyone else noticed this massive increase?


  • 4 Brett // Aug 25, 2014 at 10:24 AM

    I have noticed that the algorithm for Top Gear is completely wrong. We get 2 copies of Top Gear, we also regularly get SBR when we have sold none. Phone calls pointing this out over several years has proved futile.


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