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Phantom comic shoppers are the best

Mark Fletcher
August 19th, 2014 · 1 Comment

collectorphantomCustomers, mainly guys, who collect Phantom comics are valuable to us. They are loyal not only to the title but also to the shop. Every few visits, when they have a need, they purchase something other than the next issue of the Phantom magazine. Indeed, the Phantom magazine shopper is an ideal habit-based shopper, one we need to cultivate.

The biggest challenge, however, is consistent supply. The distributor did not have us down to get this Phantom Replica Series No. 2 even though our Phantom sales are strong. Some glitch apparently. There are too many of these ‘glitches’. It’s frustrating as it makes us look bad to Phantom collectors. At least Phantom collectors are forgiving is you are late getting stock.


Category: magazines

1 response so far ↓

  • 1 Bill W // Aug 19, 2014 at 8:19 PM

    Mark, I have 2 putaway customers who have collected every issue from me for 10 years now. Even though there are a number of different issues they all have the same sequential issue numbers. I have been caught in the past with these “new” issues.
    GG also left me off the list for this “new” replica series. When I called the call centre I was told it was new and I had to request it.
    Unfortunately GG has lost the plot in recent times. I get nothing or next to nothing on what I do sell and allocations 400% to 600% of what I sell on the every increasing “tale” of their distributed titles, i.e. titles I sell 3 or less of on average.
    My partworks with GG are well down on last year, as I now get only 3-5 of issue 1 of a partwork, well down from the 50-60 I would normally get.
    Phone the call centre prior to on sell date, nothing can be done. Call on the on sell date and the order goes to backorder and is delivered 6-10 weeks later after returns are collected. Too late for a sale. Ask to speak to a decision maker to fix future partworks and they’re in meetings and will have to return your call, but never do.
    I no longer accept new putaways for partworks. All too hard.
    I deleted the watch collection after issue 2, I have backorders for putaway customers for Batman, I can’t get Startek, Railway collection or Knit & Stitch in quantities to satisfy my putaways and I’m still waiting on short delivered stock from Dec 2013 on My Animal Farm.
    This week I received a whole 5 copies of Dr Who. Whoopie.
    Then there is the new Marvel Series 60 more to collect, but strange timing given there is still 5 to collect in the first series. Then when questioned by customers on series 1 I find out that series has been extended by a further 60 issues also. But wait, the first 60 won’t be received til issue 63 because they’ve introduced the classics. There are 40 classics and issue 61 -80 of the first series yet to be announced as the “extension” series.


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