Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Being transparent with newsagents on magazine performance

Mark Fletcher
August 20th, 2014 · 2 Comments

magsalesThis image shows year on year magazines sales performance for one of my newsagencies for the April through June quarter in 2014 compared to 2013.

I am publishing the data here as proof of the sales growth we are achieving. This is necessary to counter a comment reportedly made by a magazine publisher recently that they did not believe our figures.

The data in this report will stand up to any scrutiny.

I suspect the publisher’s representative has been trying to discredit my claims of significant year on year sales growth because it does not fit a narrative that suites their business need.

What we are doing in this business is nothing special other than focussing on promoting the whole of the business and managing magazines with genuine care.

All the moves I make in relation to magazines are covered here for others to see and consider for their own business.

Magazines are important to this business and all newsagencies. Sure they are challenged. But we can grow sales if we engage creatively and with a view to our local customers. The most effective tactics and those from within your business.

8 likes

Category: magazines · Newsagency management

2 responses so far ↓

  • 1 gavin // Aug 20, 2014 at 8:19 AM

    Interesting report from today’s SMH about magazine sales: http://tinyurl.com/mrzbuwu

    0 likes

  • 2 Bill W // Aug 20, 2014 at 11:07 AM

    Mark, my mags sales are similar in size to yours. My growth categories are similar with the exception of partworks.
    I’m down 23% in volume and 12% in value in a category that has traditionally been a strength. The reason is under supply from Gotch on partworks over this period.

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