Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Another deep discount for The Age by Fairfax

Mark Fletcher
August 21st, 2014 · No Comments

agediscountI received another email from Fairfax offering a six month subscription at a discount of 50% off the usual digital access price. The biggest discount is for digital only access – that’s 50%. If you select the seven-day print and digital offer for six months the discount is only 20%.

Fairfax is pushing digital first. Is this because digital is their future? With their mastheads experiencing double-digit declines in sales in the latest audit, again, it’s no wonder they are so focussed on the lower distribution cost model of digital. It makes sense.

$7.50 a month for six months! If it wasn’t so easy to get free access to their stories I’d probably consider this offer.


Category: Media disruption · Newspapers

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