The Future Forum in Sydney today has the wrong people talking about the future of print. Newsagents could present this forum with excellent ideas on how to grow over the counter sales of the print product.
Too many newsagents sell out prior to midday and publishers no longer respond to sell puts and looming sell outs in a timely fashion.
Publishers cut supply to newsagents yet increase supply to nearby supermarkets yet it is newsagents who are more likely to proactively engage in the product.
Publishers run promotions, like the Attenborough DVDs, and get supply wrong, leaving customers disgruntled.
Publishers chase expensive home delivery customers, lavishing discounts and gifts on them yet offer no reward to retail newsagents for growth they can achieve.
For decades I have pitched ideas to publishers. While I accept that they have the right to choose how they invest in their product, the results are not good. I am certain that a modest investment could achieve a far better result than their tired campaigns achieve over the long term for their challenged product.
I want to sell more newspapers as do other retail newsagents. This alignment with what should be a core desire of publishers has been a hitherto missed opportunity in Australia.