Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How 7-Eleven tries to make more from commuters

Mark Fletcher
August 22nd, 2014 · 1 Comment

c-upsellThis photo shows how 7-Eleven in Victoria is currently trying to make more money from public transport users – people who top up their myki card. Tic Tacs are $2 with any myki top-up.

Woolworths has 24g Tic Tacs for $1.60. Coles has them at $1.75. Hmm … $2.00 does not seem like a good deal. But I guess it is when you consider the convenience style pricing of 7-Eleven.

Officeworks has them for $2.29.

The promotion shows that good marketing is about perception more so than the actual value of an offer.

What is most interesting to me about the display is the pitch itself, that it looks like a compelling offer and is placed right at the location where shoppers would purchase their myki top-up.

3 likes

Category: Convenience retail

1 response so far ↓

  • 1 Wally // Aug 22, 2014 at 8:45 AM

    and convenience. Easier to pick up than to go to Woolies. people do pay for convenience.

    0 likes

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