Woolworths has 24g Tic Tacs for $1.60. Coles has them at $1.75. Hmm … $2.00 does not seem like a good deal. But I guess it is when you consider the convenience style pricing of 7-Eleven.
Officeworks has them for $2.29.
The promotion shows that good marketing is about perception more so than the actual value of an offer.
What is most interesting to me about the display is the pitch itself, that it looks like a compelling offer and is placed right at the location where shoppers would purchase their myki top-up.