Australian Newsagency Blog

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Inside Out magazine still cheap at Coles

Mark Fletcher
August 23rd, 2014 · 2 Comments

cheapinsideoutIf every newsagents needed a reason to quit Inside Out magazine it is the continued discounting being run for the title at Coles. Given how Coles operates this has to be a publisher initiative. The Exclusive to Coles bookmark in each copy tells shoppers to not purchase the title elsewhere so why should we stock it?

I don’t understand the ethics nor the social responsibility of this move. It seems dumb to me that a publisher deliberately and for the long term prices a magazine in Coles at 26% less that the price of the title elsewhere and less that we are charged for the title.

There is no sense in stocking a title that is priced in such a way as to make my business look expensive.

17 likes

Category: Ethics · magazine distribution · magazines

2 responses so far ↓

  • 1 Mark Fletcher // Aug 23, 2014 at 9:01 AM

    I also sent them a tweet in response to their promotion of this latest issue of Inside Out.

    0 likes

  • 2 allan wickham // Aug 23, 2014 at 11:24 AM

    The Publisher would have achieved a greater result in giving Newsagents the extra commission. I know that if a publisher offered me 50% commission on a title I would push it like crazy.
    As for Inside Out, I dont receive it anyway and even if I did it would be returned for exactly the reason you have pointed out Mark.

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