Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promote Time magazine with your weeklies

Mark Fletcher
August 24th, 2014 · No Comments

magstimewilliamsWe have placed this week’s Time magazine with the weeklies because of the Robin Williams cover story. Those most likely to purchase this issue on impulse would not go looking for it elsewhere in the magazine department – hence our tactical placement.

Tactical placement of a magazine title based on the cover story is the single most effective way to achieve incremental sales – more so than the billboards type display publishers prefer.

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Category: magazines · Tactical display

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