A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Products can be more important than the newsagency shingle in attracting shoppers

bigwatchThese oversize watches, standing a metre tall, have worked a treat attracting shoppers, getting them thinking of the business differently than would be usual for a newsagency shingle.

The watches are a perfect example of the value of using products as a shingle with which to attract shoppers than the shingle itself.

People smile when they see the watches. Kids drag their parents in.

The shingle Newsagent or Newsagency is burdened by history and the performance of others whereas these oversized watches represent fun and get people in without the bias or expectation of the shingle.

Sometimes, what we stock and how and where we place it can me more important than the name of the business stuck above our front door.

These big watches say something about the newsagency that could not be easily pitched in marketing.

Smart buying and good merchandising are activities we need to view as an extension of our business marketing.

8 likes
Fun

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image