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Free EFTPOS as a marketing pitch

Mark Fletcher
August 26th, 2014 · 3 Comments

eftpos-serviceI love this sign at Coffee Republic in Launcestion, Tasmania. While other coffee shops have a minima  spend for cards and some have a fee for EFTPOS, they have gone the other way, showing off a point of difference and giving customers another reason to love them. Based on their pricing I’d say they are funding it out of a higher than usual margin. But their coffee is the best in Launcestion so the price could more reflect than than to hide their EFTPOS fees.

It’s refreshing seeing a sign in a retail business telling you what you can do rather than what you can’t, a sign saying things here are free where usually there is a sign saying the same things cost extra.

Nice.  If you’re ever in Launceston, try their coffee … it’s excellent.

11 likes

Category: Customer Service

3 responses so far ↓

  • 1 Brendan // Aug 26, 2014 at 5:23 PM

    We’ve just dropped our card minimum zero and are expecting extra sales to cver the increase in fees. If wrong we will reinstate it. It was only $5.00 anyway.

    0 likes

  • 2 Richard // Aug 27, 2014 at 1:05 PM

    So sombody who still uses cash pays more because the prices are jacked up to cover eftpos fees?
    To me thats madness.

    0 likes

  • 3 Mark Fletcher // Aug 27, 2014 at 1:23 PM

    I guess. Works for them.

    0 likes

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