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Free EFTPOS as a marketing pitch

eftpos-serviceI love this sign at Coffee Republic in Launcestion, Tasmania. While other coffee shops have a minima  spend for cards and some have a fee for EFTPOS, they have gone the other way, showing off a point of difference and giving customers another reason to love them. Based on their pricing I’d say they are funding it out of a higher than usual margin. But their coffee is the best in Launcestion so the price could more reflect than than to hide their EFTPOS fees.

It’s refreshing seeing a sign in a retail business telling you what you can do rather than what you can’t, a sign saying things here are free where usually there is a sign saying the same things cost extra.

Nice.  If you’re ever in Launceston, try their coffee … it’s excellent.

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Customer Service

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  1. Brendan

    We’ve just dropped our card minimum zero and are expecting extra sales to cver the increase in fees. If wrong we will reinstate it. It was only $5.00 anyway.

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  2. Richard

    So sombody who still uses cash pays more because the prices are jacked up to cover eftpos fees?
    To me thats madness.

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  3. Mark Fletcher

    I guess. Works for them.

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