Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Brilliant window display in Launceston

Mark Fletcher
August 27th, 2014 · 1 Comment

birchalls-jigsawCheck out the terrific window display at Birchalls in downtown Launceston. It speaks to range, fun and service. Jigsaw shoppers would feel they could find whatever they want. It’s an excellent example of how to use your window to attract shoppers.

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Category: visual merchandising

1 response so far ↓

  • 1 Hamish // Aug 27, 2014 at 9:22 PM

    Good on Birchalls for promoting a product like Jigsaws and for dedicating a whole (and clean) window for the purpose of display.
    I hope they see a level of success from it that makes them want to invest further in their most important real estate.

    To be honest the display lacks in composition, negative space, balance and natural eye-lines but is definitely brilliant when compared to the average faded phone card rate poster explosion you see on so many newsagent windows.

    Let the product talk.

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