Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Where do you place magazine labels?

Mark Fletcher
August 29th, 2014 · 5 Comments

I have shot some training videos for people working in newsXpress newsagencies this week. Each is two or three minutes and on a single topic. Here is the three and a half minute video on magazine label placement that I thought might interest readers here:

Getting stuff like this is vital for us to be seen as professional across our channel.

9 likes

Category: magazines · Management tip

5 responses so far ↓

  • 1 John Kirkham // Aug 29, 2014 at 10:37 AM

    You forgot about put aways…

    Why is it necessary to label them? Is it to do with Tower software?

    One of the benefits of a mag put away compared to subbing mags is they are in better condition, thanks to not being handled by Ozpost. This situation always got me, since I’ve got to peel the label off, if I value the mag, to keep it long term.

    0 likes

  • 2 Mark Fletcher // Aug 29, 2014 at 10:38 AM

    John putaways were not part of the purpose of the video. Label them only if you want to. I recommend it for tracking collections back to each customers.

    0 likes

  • 3 Chris // Aug 29, 2014 at 11:02 AM

    Labelling is something that has to be taught as where the label is makes a major change to the front cover. On the putaside issue – we putaside over 500 magazines a month so labelling them is the only way of knowing who is getting what!

    0 likes

  • 4 Chris // Aug 29, 2014 at 11:02 AM

    Labelling is something that has to be taught as where the label is makes a major change to the front cover. On the putaside issue – we putaside over 500 magazines a month so labelling them is the only way of knowing who is getting what!

    0 likes

  • 5 Mark Fletcher // Aug 29, 2014 at 3:45 PM

    Chris you’re right about label placement. This is one of the reasons I did the videos as part of a suite of training videos for newsagency staff.

    0 likes

Leave a Comment

Powered by sweet Captcha