Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tactical placement to drive magazine sales

Mark Fletcher
August 30th, 2014 · No Comments

tacticalmagsHere’s an example of how tactical placement of a magazine display unit can work. We placed this unit with magazines from Pacific Magazines at the end of the aisle – so everyone walking out of our magazine aisle sees the stand.

The stand is more noticeable in person than it looks in the photo.

It’s working a treat. People are purchasing a magazine on impulse after they have left the magazine aisle.

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Category: magazines

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