I’m in the middle of judging magazine covers for shortlisting for The Maggies, the annual national poll to celebrate and award the best magazine covers of the past year. The Maggies engages readers with magazines and shines a spotlight on titles in newsagencies.
I like the criteria they have set for judging:
- Possess a high standard of imaginative design, photography, illustration and sales impact.
- Balance the main image with the coverlines, and encapsulate the brand with something unexpected that grabs the attention of the consumer.
- Feature an exciting, astounding, challenging and intriguing main cover line, and an impactful image that leaps out from the crowded newsstand.
- Speak to the audience, not the publishing art directors.