Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Judging magazine covers for The Maggies

Mark Fletcher
September 1st, 2014 · 1 Comment

maggiesI’m in the middle of judging magazine covers for shortlisting for The Maggies, the annual national poll to celebrate and award the best magazine covers of the past year. The Maggies engages readers with magazines and shines a spotlight on titles in newsagencies.

I like the criteria they have set for judging:

  • Possess a high standard of imaginative design, photography, illustration and sales impact.
  • Balance the main image with the coverlines, and encapsulate the brand with something unexpected that grabs the attention of the consumer.
  • Feature an exciting, astounding, challenging and intriguing main cover line, and an impactful image that leaps out from the crowded newsstand.
  • Speak to the audience, not the publishing art directors.
5 likes

Category: magazines

1 response so far ↓

  • 1 Dennis Robertson // Sep 1, 2014 at 4:01 PM

    I would like to see as part of the criteria for best magazine cover another dot point for monthly magazines that says a suitably placed return date and pricing is obligatory.

    I believe that would certainly speak volumes to Newsagents and other retailers and give greater credibility to the word “best” in my eyes.

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