Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pay wall strategy change from News Corp?

Mark Fletcher
September 1st, 2014 · 5 Comments

With the pay wall for News Corp’s Perth Now online news removed last week I wonder if other News sites will follow or is this a WA specific move responding to two strong local and free sites. If it is the latter other competitors will see the move as News blinking.

3 likes

Category: Media disruption · Newspapers

5 responses so far ↓

  • 1 John Fitzpatrick // Sep 2, 2014 at 7:59 PM

    Mark,
    What I find interesting is that it is done in Perth – News only has The Sunday Times (Sunday only) and plus 50% – I think of Regional papers shared with The West.

    A smaller market can’t really harm anything, maybe just a toe in the water? Just feeling their way into the unknown.

    Just opened up a page on Adelaide Now – clicked a link, full page went to ad for Combank closed page and deleted Bookmark.
    I suppose in a nutshell that’s the problem with any info news on the net – advert you don’t like just kill the page and don’t go back.

    We are bombarded with print adverts in newspapers everyday, yet still pay for them! That is the problem News/Fairfax find themselves in.

    John

    0 likes

  • 2 Mark Fletcher // Sep 2, 2014 at 8:05 PM

    John that’s why I am drawn to Crikey, Huffington Post, the Guardian, The Conversation and others. I don’t pay for any online news access.

    0 likes

  • 3 John Fitzpatrick // Sep 3, 2014 at 12:55 AM

    Mark,
    Off topic, just processing XIT allocations for Thursday – normally happy with supply from Bauer But …. Picture Triple Pack coming out Thursday, previous nett sale last 2 editions, 16 both editions, early returned 19 copies ie supply 35, issue coming out Thursday supply is 60 copies with proven nett sale of 16 I’m early returning copies – what a complete waste of everyone’s time.

    0 likes

  • 4 Mark Fletcher // Sep 3, 2014 at 6:32 AM

    There is a major problem with allocations at Bauer.

    John what makes it worse is that these titles have been through the system already.

    0 likes

  • 5 Dennis Robertson // Sep 3, 2014 at 12:08 PM

    John,

    I agree, although for me with proven net sales of 22 out of previous supply of 24, this latest supply is 31 and not as bad as you, but still a 30% jump. After 10.5 years as a Distribution NA, it seems that Publishers (with their print run numbers) STILL do not appear to understand the nature of their own business.

    It is this totally unproductive side of the business that that has apparently been going on for decades that never ceases to amaze me.

    I continue to spend an inordinate amount of time keeping on top of these numbers in a never-ending saga that will probably only end when I say enough is enough and finish with magazines in my Newsagency.

    Did you see the link to page 20 of Mondays Australian?

    Dennis

    0 likes

Leave a Comment

Powered by sweet Captcha