Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Strong Peppa Pig Hallmark card stand interest

Mark Fletcher
September 1st, 2014 · No Comments

peppabigWe’ve had the Hallmark Peppa Pig stand for under a week in our Peppa Pig corner and it’s working a treat.

The branding is excellent – the way it owns the whole stand. This is what attracts the target audience and they bring parents and grandparents who buy.

It’s a retailers joy to watch.

The success of this stand from Hallmark is a perfect example of the value supporting licenced products that are backed by a company that understands the value of strong brands.


Category: Brand retailing · Gifts · Greeting Cards

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