New Idea has the exclusive photos of the wedding of Brad Pitt and Angelina Jolie and to make the most of this next week’s issue is coming out tomorrow. Our plan for tomorrow is a front of store lease line floor display unit, placement at the counter and usual placement with the weeklies. We will keep this week’s issue on sale and bookmark it as different to next week’s.
While the wedding and the couple are off my radar, I’m not my customer so the commitment in-store will be big and tactical. We;ll do it better than the supermarkets that are our main competitors.
Footnote: AWW editor Helen McCabe was on The Project on Ten last night and discussed the photos but churlishly said she would not name the title with the rights as it was not hers.