Australian Newsagency Blog

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How I know the New Idea Brad & Angelina special will be hot

Mark Fletcher
September 4th, 2014 · 3 Comments

Overnight I ran a Facebook campaign promoting the release today of a special edition of New Idea with wedding photos of the Brad Pitt & Angelina Jolie nuptials. The interaction tells me this will be a good seller. Thousands of interactions with the Facebook post, 200+ new likes a ton of shares. So before we’re even open we know the interest is massive. Social media can help us engage even while we are closed.

5 likes

Category: magazines

3 responses so far ↓

  • 1 Steve // Sep 4, 2014 at 12:14 PM

    This issue isnt onsale till Monday 8/9/14 in WA yet I have had customers coming in to get the Brad & Ange wedding special. I checked out the NI facebook page which states “Out Now” and Out Thursday”. While I understand trying to explain where it is and isnt onsale muddies the message a bold statement without qualification just leads to disappointed customers standing at my counter.

    0 likes

  • 2 Mark Fletcher // Sep 4, 2014 at 12:20 PM

    Steve do a preorder form get them to prepay so they will not be disappointed.

    0 likes

  • 3 Steve // Sep 4, 2014 at 12:50 PM

    Mark I have started a supplimentary put away list but prepaying I just find a logistical nightmare. Its not a huge problem it just erks me when a business with a large marketing department like Pacific Magazines dont realise the implications of what they are saying and I’m left to explain it face to face.

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