Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents respond to survey on magazine oversupply

Mark Fletcher
September 4th, 2014 · No Comments

I recently asked newsagents to provide specific examples of what they consider to be magazine oversupply. ┬áHere’s what I asked for: Please list details of what you consider to be magazine oversupply: Title name, most recent supply, average net sales. Please use a separate line of text for each title. This data will be published on the newsagency blog as part of a series about the broken magazine distribution model that disadvantages Australian newsagents.

  1. Your Stars Magazine Supply since Autumn 2013 2 (jumped to 3 for Winter) TOTAL Sales since April 2013 Autumn 14 increased to 5
  2. British Football Weekly Supply 21/8 = 2 Never sold a copy in 5 years Have cancelled supply but it keeps re-appearing….
  3. Mustang Monthly Supply 21/8 = 3 Normal supply = 2 No sales in last 12 mths
  4. Tamiya Model Magazine Int. Supply 21/8 = 3 Normal supply = 2 No sales in last 12 mths
  5. Just to balance the ledger here’s G & G titles EWW 4 2 INSIDE OUT 5 3 DELICIOUS 6 3 MR WISDOMS SUDOKU 6 3 TATTOOS DOWNUNDER REISSUE 5 0 TRAIL ZONE 2 0 TATTOO CANDY REISSUE 15 0 SATAC UNIVERSITY GUIDE 3 0 FEAST (N/A) 7 3 JUST BIKES 21 11 MARIE CLAIRE (N/A) 8 4 IT GIRL 14 6 ANH PRES DETOX 6 0 CLASSIC ROCK 6 3 FUN TO LEARN BAG O FUN 12 6 VIC FISHING MONTHLY 4 0 BETTER HOMES & GARDENS (N/A) 34 25
  6. BetterGolferRedist 13 0 Dolly 20 5 Extreme Action 6 0 FourFour2 4 1 INKED GIRLS REDIST 3 0 INSIDE SPORT 3 1 SCOOBY DOO MYSTERY MAYHEM 3 0 SCOOBY HIGH SCHOOL 4 0 SIMPSONS WINTER WINGDING 6 0 TMNT-TURTLES MUTANT MISSIONS 4 0 INKED GIRLS 7 2 CLEO MINI 6 0
  7. Oversupply is more than I request. Womans Weekly 46, average 8 per week Thats Life 32, average sales 13 per week The issue we have is that we have to pay freight costs for any over-supply without any chance of recovering this cost on any unsold magazines
  8. weekly telegraph 17 and our average is 5 sales and it has been going on like this for 5 years
  9. Power Torque, 7, 0 Delivery Magazine 5, 0
  10. LIMELIGHT 14 COPIES AV SALE 7 COPIES BELLE 38 COPIES AV SALE 20 COPIES FRANKIE 44 COPIES AV SQLE 25 COPIES
  11. Symply Too Good No 1 – 9, sold 4 in last year Symply Too Good No 2 – 9, sold 3 in last year Symply Too Good No 3 – 9, sold 3 in last year Symply Too Good No 4 9, sold 2 in last year Cosmo Brides – 12, sell av. of 4
  12. GOT 12 NW magazines last week and selling 5-7 last 10 weeks, this week we get 21
  13. GOT 12 NW magazines last week and selling 5-7 last 10 weeks, this week we get 21
  14. Monocle, 5, 0.6 Aust Ironman, 5, 0 Aust Horse Performance, 15, 0.4
  15. lol
  16. GO CAMPING
  17. Reader’s Digest Last Issue received 12 Sell 1 every 3 months
  18. Catalogue, rec’d 6, av 1, usually receive 3 Select AFLK Albums, usually rec 2 or 3 at a time, just received 6 when we have 7 on hand, assume end of season trying to clear warehouse. Very angry as I have to pay to post back from remote area, costs a fortune, wipes a good part of profit on any sales, grrrrrrrrr
  19. mens health magazine, the last three issues getting 8-9, selling 3 max. latest issue we get 21
  20. Cleveland western, 60, 0 Commando Library, 2 every week, 0 lovatts Mega, 6, 1.4 bristle busters, 8, 2.3 mens fitness, 6, 1.4 Just Cars, 16, 4.6 AWW, 40, 17.6 Country Homes, 7,3.6 Grass Roots, 13. 5.6 Kit Homes, 6, 2.2 Watch, 8,2 New Internationalist, 10,0 Performance Horse, 9,1 Family Tree, 12,2 Rhythms, 8, 0.6 Delivery, 11, 0.6 Power Torque, 11, 0.2 4wd Touring, 18, 0.4
  21. AUST FLYING SUPPLY 4 SALES 0 FLIGHTPATH SUPPLY 6 SALES 2
  22. GETTER GOLFER SUPPLY 2 RETURN 2 SUPPLY 2 RETURN 2 SUPPLY 3 RETURN 3 THIS TIME ROUND SUPPLY 9 AND NO SALES YET ……

This is all the responses received without any editing by me.

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Category: magazine distribution · Magazine oversupply

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