Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Selling three word search magazines when the customer wants one

Mark Fletcher
September 5th, 2014 · No Comments

cross-sellA customer who could not walk far asked me to choose the best large print word search yesterday. Not sure which was the best,  I showed her these three.  She bought them all. While this was not a deliberate move on my part I am thrilled with the result. It was helped by me genuinely being unsure which title would best suit her specific requirements on font size.

The experience is a reminder of how good service can help us drive sales.

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Category: magazines

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