Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Thoughtful product adjacencies drive newsagency sales

Mark Fletcher
September 5th, 2014 · No Comments

hammeradjThe moment we placed the fish and hammer BBQ lighters on either side of the Poo Pourri people started looking at the toilet spray as a Father’s Day gift. Indeed, we sold a bottle of Poo Pourri within minutes of making the change yesterday.

the hammer and fish BBQ lighters act as indicators for the target of the items in this display. The result is a reminder of the need to think carefully about product placement – sometimes it is what you place next to a product that gets that product selling.

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Category: Newsagency management · Tactical display · visual merchandising

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