Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using the wedding to attract shoppers

Mark Fletcher
September 5th, 2014 · No Comments

wed1Our second placement of the New Idea wedding exclusive is this floor display unit next to our sand at the front of the shop facing into the mall.

My thinking behind this move is that the New Idea cover will attract shoppers by itself and others will notice it when watching their kids play with the sand. As soon as I moved the magazine display unit here we sold a copy of the magazine. Notice the placement to have the full cover on show.


Category: magazines

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