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Vintage Caravan with Frankie

magsvcWe decided to give Vintage Caravan magazine a shot next to Frankie thinking the titles appeal to a similar shopper and their covers have a similar look – to my eye at least. This is the type of thoughtful move to differentiate us from our competitors.

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  1. Lisa

    Thanks Mark and yes the magazine does work better in amongst the women’s interest section as over 80% of our readers are women and yet it often gets quite lost in amongst the caravans and motoring section on the “men’s side” of the magazine racks and so I’d be curious to know how this placement works for you as I have suggested it to other retailers before and it does seem to work well.

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