Interactive Coke machine could help newsagents drive beverage sales

I got to see the new in-store interactive Coke machine in action on the Gold Coast yesterday. It’s a heap of fun. You stand in front of the machine and it puts a wig over your image. It selects the wig based on its own assessment of how you look. In the morning it thought I needed to wear a baseball cap and look like a rapper and in the afternoon it was a mullet. Hmm…

I can imagine customers having a lot of fun with this machine. It;s a short step from that fun to them purchasing product from the fridge and that;s the goal. This unit is an excellent example of interactive retail that could drive beverage sales in newsagencies.