I got to see the new in-store interactive Coke machine in action on the Gold Coast yesterday. It’s a heap of fun. You stand in front of the machine and it puts a wig over your image. It selects the wig based on its own assessment of how you look. In the morning it thought I needed to wear a baseball cap and look like a rapper and in the afternoon it was a mullet. Hmm…
I can imagine customers having a lot of fun with this machine. It;s a short step from that fun to them purchasing product from the fridge and that;s the goal. This unit is an excellent example of interactive retail that could drive beverage sales in newsagencies.
They’ve had these in Sydney for a while. In all instances the video screen has ended up being covered/turned off. They turned me off going into stores
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